THIS IS HALLMARK
We believe:
That
our products and services must enrich people‘s lives and enhance their
relationship
That creativity and
quality-in our concepts, products and services-are essential to our success.
That the people of Hallmark
are our company’s most valuable resource.
That distinguished
financial performance is a must, not as an end in itself, but as a means to
accomplish our broader mission.
That our private ownership
must be preserved.
The
values that guide us are :
Excellence in all we do.
Ethical and moral
conduct at all times and in all our relationships.
Innovation in all areas
of our business as a means of attaining and sustaining leadership.
Corporate social
responsibility to Kansas City
and to each community in which we operate.
These beliefs and values guide our business strategies, our
corporate behavior, and our relationships with suppliers, customers,
communities, and each other.
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